Sparklers’ journey with Orangutans: 68.23% CPA reduction, 5X budget expansion, ignited brand visibility, driving conversions.
We conducted an in-depth analysis of Sparklers’ competitors to identify their strengths and weaknesses. This allowed us to develop unique value propositions and positioning strategies to differentiate Sparklers in the market.
We revamped the campaign structure, focusing on targeted ad groups and relevant keywords to improve ad relevance and Quality Score. This optimization helped reduce CPA and improve campaign performance.
Through careful analysis of performance metrics and ROI, we allocated the budget strategically to high-performing campaigns and channels. This optimization ensured maximum return on investment and enabled us to scale the budget effectively.
We implemented rigorous A/B testing and landing page optimization techniques to enhance the conversion rate. By improving the user experience and aligning messaging with customer needs, we increased the conversion rate and boosted campaign effectiveness.