68.23% CPA Reduction and 5X Budget Expansion Sparks Remarkable Growth

Sparklers’ journey with Orangutans: 68.23% CPA reduction, 5X budget expansion, ignited brand visibility, driving conversions.

  • PPC ads


project overview

Flaming Success: Orangutans Spark 68.23% CPA Drop & 5X Budget Rise

Embark on Sparklers’ extraordinary journey as Orangutans, our seasoned digital marketing experts, revolutionize their campaign. Witness a phenomenal 68.23% reduction in CPA and a remarkable 5X budget expansion, propelling their growth to new heights. Through innovative strategies, meticulous management, and data-driven insights, we ignite brand visibility, drive conversions, and maximize ROI. Partner

with Orangutans, the trailblazers of digital marketing, to unlock unparalleled success in the dynamic and competitive digital landscape. Trust us to deliver exceptional results that make your brand shine brighter than ever before. Experience the power of our expertise firsthand and unleash the full potential of your brand with our comprehensive digital marketing solutions.


Surmounting Challenges:
Sparklers’ Triumph


Intense Competition

Sparklers faced fierce competition in their industry, making it challenging to stand out and capture their target audience’s attention.


High Cost Per Acquisition (CPA)

Social media platforms have limitations when it comes to precise targeting options. Ensuring the ads reached the right audience and optimizing targeting parameters posed a challenge, requiring constant monitoring and adjustments.


Limited Budget

Sparklers had a limited marketing budget, making it difficult to implement comprehensive marketing strategies and reach a wider audience.


Low Conversion Rate

The existing conversion rate was below expectations, resulting in lower customer acquisition and impacting overall campaign performance.


Revolutionary Approach: Igniting Sparklers’ Success

1.Comprehensive Competitor Analysis

We conducted an in-depth analysis of Sparklers’ competitors to identify their strengths and weaknesses. This allowed us to develop unique value propositions and positioning strategies to differentiate Sparklers in the market.

2. Optimize Campaign Structure

We revamped the campaign structure, focusing on targeted ad groups and relevant keywords to improve ad relevance and Quality Score. This optimization helped reduce CPA and improve campaign performance.

3. Data-driven Budget Allocation

Through careful analysis of performance metrics and ROI, we allocated the budget strategically to high-performing campaigns and channels. This optimization ensured maximum return on investment and enabled us to scale the budget effectively.

4. Conversion Rate Optimization

We implemented rigorous A/B testing and landing page optimization techniques to enhance the conversion rate. By improving the user experience and aligning messaging with customer needs, we increased the conversion rate and boosted campaign effectiveness.


Powerful Solutions, Maximum Results

1. Targeted Campaigns

We implemented personalized messaging and audience segmentation to reach the most relevant audience, driving higher engagement and conversions.

2. Real-time Optimization

Continuous tracking and analysis enabled us to optimize campaigns in real-time, maximizing ROI and improving overall performance.

3. Conversion Rate Optimization

Through A/B testing and user experience enhancements, we improved the conversion rate, reducing friction and increasing conversions.

4. Agile Adaptation

By staying proactive and monitoring market trends, competitor strategies, and customer behavior, we adapted campaigns for sustained success.

    Key Performance Indicators (KPIs) were carefully monitored throughout the project to track the success of our strategies. The following KPIs were measured and optimized:

    • Conversion Rate:Increased conversion rate to 1.87%
    • Cost per Acquisition (CPA):Reduced 68.23% CPA with 3.7X ROAS
    • Scale Ad BudgetScaled ad budget to 5X with stable CPA

“Ready to get started? Take your business to the next level with oRANGUTANS.

ITake the next step towards elevating your success by requesting a tailored proposal from us.